Gabriel Massan
Value#70
Egon Investment Scores
Liquidity
2/10
How easily works can be bought and sold at auction
Institutional
9/10
Museum collections, biennials, and institutional recognition
Momentum
8/10
Recent price trends, gallery moves, and market buzz
Discovery
5/10
Undervaluation opportunity relative to peer artists
Risk
3/10
Investment risk factors — higher means more volatile
Market Position
- Pricing
- Notes
- Market presence dominated by institutional commissions (Serpentine, Madonna, Apple, Bangkok Biennale) rather than secondary market sales
- Nft Market Cap
- $39,798 (NFT market cap as of search date)
- Current Estimate
- Primary market: Contact gallery for pricing (works sold through commissions and institutional projects)
- Historical Context
- Artist operates primarily in institutional commission model rather than traditional gallery sales. No traditional auction records found.
- Primary Market
- Availability
- Limited - works commissioned by institutions and private clients
- Gallery Pricing
- Not publicly disclosed - works sold through institutional commissions
- Representation Model
- Exhibited at Mendes Wood DM (group show 'Possible Agreements' 2022) but not formal gallery representation
- Auction History
- Record Price
- No traditional auction records
- Recent Results
- Artist works primarily through institutional commissions and NFT/blockchain platforms rather than traditional auction market
- Total Lots 5yr
- 0
- Secondary Market
- Liquidity
- Very low - minimal secondary market presence
- Market Depth
- Thin - primarily institutional/commission-based career
- Collector Base
- Primarily institutional collectors and digital art collectors in NFT space
- Price Trajectory
- Ascending - increasing institutional recognition and major commissions
- Sell Through Rate
- N/A - No traditional auction presence
- Market Position
- Tier
- Discovery
- Market Positioning
- Market Segment
- Emerging digital/new media art with strong institutional backing
- Comparable Artists
- Ian Cheng (gaming/simulation art), Jakob Kudsk Steensen (virtual worlds), Keiken collective (collaborative digital)
- Competitive Advantages
- Unique position at intersection of gaming, digital art, and social justice themes; strong institutional support from Serpentine; celebrity collaboration (Madonna)
Institutional Presence
- Exhibitions
- Bangkok Biennale 2022 - 'CHAOS:CALM'NOVA Bienal RIO de Arte e Tecnologia 2023, Museu do Amanhã
- Museum Collections
- Exhibition History
- Serpentine Galleries, London - 'Third World: The Bottom Dimension' (solo, 2023)
- Centre Pompidou-Metz, France - 'WORLDBUILDING: Gaming and Art in the Digital Age' (group, 2023)
- Julia Stoschek Foundation, Dusseldorf - 'WORLDBUILDING: Gaming and Art in the Digital Age' (group, 2022-2023)
- Museum of Modern Art of São Paulo (MAM) - '38º Panorama da Arte Brasileira: Mil graus' (group, 2024)
- Pinacoteca do Estado de São Paulo - 'Terceiro Mundo: A Dimensão Descoberta' (solo, 2024)
- BOZAR, Brussels - 'Third World: The Bottom Dimension' (solo, 2025)
- The Photographers' Gallery, London - 'Omoiyari' with Keiken (duo, 2022)
- Outernet Arts, London - 'Continuity Flaws: The Loophole' (solo, 2023)
- MAAT Lisbon - 'Black Ancient Futures' (group, 2024)
- Lentos Kunstmuseum, Linz - 'Prix Ars Electronica Exhibition' (group, 2024)
- National Museum of Brasília - 'System Update' (group, 2024)
- Laboratorio Arte Alameda, Mexico City - 'Continuity Flaws: Rumors of a Leak' (solo, 2024)
- Curatorial Interest
- Very high - particularly from digital/new media curators. Supported by Hans Ulrich Obrist (Serpentine), Tamar Clarke-Brown (Serpentine Arts Technologies)
- Awards and Recognition
- Institutional Commissions
- Serpentine Arts Technologies (2021-2023) - 'Third World: The Bottom Dimension'Madonna's The Celebration Tour (2023) - Set design for 'Bedtime Story'The Photographers' Gallery (2022) - 'Omoiyari' AR commissionX Museum, Beijing (2022) - X Virtual IncubatorBangkok Biennale (2022)Apple Inc. (2021)Geneva Public Art Program MIRE (2024)Red Bull, Budweiser, Motorola (commercial commissions)
Career & Biography
- Career
- 2017: Removed own body from artistic practice, began creating digital sculptures2019: ETOPIA residency, Zaragoza2020: Moved to Berlin during pandemic2021: Selected for Circa x Dazed2022: Named to Dazed 1002023: Solo exhibition at Serpentine Galleries2024: Major group exhibitions at Centre Pompidou-Metz, MoMA São Paulo
- Identity
- Key Themes
- Black-Indigenous Latin American experienceDecoloniality and queernessDigital worldbuildingInequality simulationPost-colonial narratives
- Artist Name
- Gabriel Massan
- Current Location
- Berlin, Germany
- Artistic Practice
- Multidisciplinary digital artist working with 3D animation, digital sculpture, games, sound, and interactive installations
- Conceptual Framework
- Fictional archaeology - creating worlds that simulate and narrate situations of inequality within the Latin American experience
Artistic Profile
- Evolution
- From performance to digital sculpture to interactive gaming environments, consistently exploring Latin American post-colonial themes
- Influences
- Japanese manga and animeBrazilian candomblé and Yoruba cosmologySaidiya Hartman's critical fabulationAfrofuturismVideo game simulation aesthetics
- Themes and Subjects
- Decolonial digital archaeologyBlack-Indigenous Brazilian folkloreEnvironmental and ecological balancePost-colonial digital futuresInteractive storytelling
- Movements and Periods
Period Description Performance and Video (2017-2019) Early work in performance art and video before transitioning to digital Digital Sculpture-Actors (2017-present) Creation of digital life-forms with intricately textured animations World-building Games (2022-present) Interactive game environments exploring Latin American experience - Techniques and Mediums
- 3D animation and digital sculptureUnreal Engine 5 game developmentMotion capture technologyBlockchain/Web3 integrationVirtual and augmented reality
Critical Reception
- Critical Reception
- Major Reviews
Title Year Critic Excerpt Publication Gabriel Massan's immersive afterlives 2023 Not specified Massan lavishes these worlds with internal contradictions, reframing clashes between natural and digital, erasure and rewriting, and loss and resistance as creative powers Artforum Gabriel Massan's Games of Reefs and Rain 2024 Evan Moffitt The artist's latest project, recently installed at Laboratorio Arte Alameda in Mexico City, simulates the damage that a debt-driven financial system can wreak on the environment Frieze Artist Gabriel Massan uses video game world-building and the blockchain to reimagine the meaning of 'Third World' 2022 — The Brazilian digital artist is creating a multi-level collaborative game as part of the Serpentine Galleries' Artist Worlds programme The Art Newspaper - Academic Attention
- Featured in digital art and gaming scholarship, postcolonial studies discourse
- Publications and Media
- Dazed DigitalMetal MagazineCURA MagazineVarious art publications focusing on digital and new media art
Gallery & Representation
- Fair Presence
- Art Basel Miami 2022 - 'Hello World' Meta Space exhibition
- Represented in art fair context through institutional projects rather than traditional gallery booth model
- Representation
- Galleries
- Name
- No formal primary representation
- Tier
- N/A
- Location
- N/A
- Relationship
- Artist has exhibited at Mendes Wood DM (group show 'Possible Agreements' 2022, Brussels) but no formal representation confirmed
- Market Strategy
- Commission-based institutional model rather than traditional gallery representation. Focus on digital platforms, gaming distribution (Steam), and Web3/NFT ecosystems (Tezos blockchain)
- Exhibition History
- Solo Shows 5yr
- Third World: The Bottom Dimension, BOZAR Brussels (2025)
- How Do I Get There?, Project MIRE, Geneva (2024)
- Terceiro Mundo: A Dimensão Descoberta, Pinacoteca do Estado de São Paulo (2024-2025)
- Continuity Flaws: Rumors Of A Leak, Laboratorio Arte Alameda, Mexico City (2024)
- Continuity Flaws: The Loophole, Outernet Arts, London (2023)
- Third World: The Bottom Dimension, Serpentine Galleries, London (2023)
- Omoiyari (with Keiken), The Photographers' Gallery, London (2022)
- Group Shows Significant
- Mendes Wood DM, Brussels - 'Possible Agreements' (2022)Frieze No.9 Cork Street - 'Canon!' (2022)Centre Pompidou-Metz - 'WORLDBUILDING' (2023)Julia Stoschek Foundation - 'WORLDBUILDING' (2022-2023)Art Basel Miami - 'Hello World' Meta Space (2022)
- Geographic Reach
- Strong presence in London (Serpentine, The Photographers' Gallery, Outernet), Brussels (Mendes Wood DM, BOZAR), São Paulo (Pinacoteca, MAM), Paris (residency), and growing international reach
Gabriel Massan's fundamentals are strong. But is the timing right for your collection? Egon analyzes fit against your aesthetic thesis, risk tolerance, and portfolio gaps.
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